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Marketing & Digital Marketing Consultant
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Espark
Revenue Generation
5.7M SAR e-commerce revenue in year one
A number without a client behind it is just a nice-sounding claim. Every figure below is tied to a named engagement.
5.7M SAR
e-commerce revenue generated within Espark’s first year of digital operations
Espark
1M+
website visits driven through targeted social campaigns for real estate mega-projects
Abyatona Real Estate
10,000+
qualified leads produced at a 10% conversion rate
Abyatona Real Estate
+25%
client retention improvement through proactive partnership management
Snap Inc.
85% / 70%
growth in Perfumes and Fashion after revitalizing a declining retail portfolio
Snap Inc.
+33%
retail portfolio growth in Q1 2026, extending a two-year upward run
Snap Inc.
+30%
organic website traffic from a specialized inbound content strategy
Safe Decision Co.
Blast through real marketing threats: Churn, Bot Traffic, Ad Spend Leaks & Fatigue. Unlock Samar Mallah's verified career milestones as your ROAS climbs!
Steer the Marketing Jet using your Mouse, Touch, or WASD keys. Shoot automatically to eliminate budget drainers and unlock high-impact career results.
Safe Decision Co.
1500 PTS+300% Inbound Growth
Enterprise B2B digital transformation & high-value lead acquisition.
Snap Inc.
4000 PTS4.5M+ AR & Dynamic Views
Scaled brand awareness through immersive augmented reality filters & dynamic ads.
Abyatona
8000 PTS12,000+ Verified Inquiries
Optimized real estate ad spend, slashing CPA by 33% across KSA.
Espark & Top Brands
14000 PTS$3M Revenue & 5x ROAS
Full-funnel e-commerce mastery with exponential organic & paid conversion.
POWER-UPS GUIDE
Samar Mallah is a marketing and digital marketing consultant who treats every campaign like a level to clear: a clear objective, a scoreboard, and a finish line.
The work spans e-commerce launches, paid social for real estate mega-projects, retail account turnarounds, and inbound content programs — moving between performance media and long-term account strategy depending on what the number in front of her actually needs.
The throughline across Espark, Abyatona Real Estate, Snap Inc., and Safe Decision Co. is the same: replace guesswork with a source, and replace a stalled metric with a growth curve.
5.7M SARe-commerce revenue in year one
Built Espark's digital commerce operation from the ground up — media mix, funnel, and reporting — and turned the new channel into a 5.7M SAR revenue line within its first twelve months.
10,000+qualified leads at a 10% conversion rate
Ran targeted social media advertising for Abyatona's mega-projects, driving over 1,000,000 site visits and converting more than 10,000 of them into qualified leads — a 10% conversion rate in one of the region's most competitive sectors.
+25%client retention, plus 85% category growth
Improved client retention by 25% through proactive strategic partnership management, then reversed a declining retail portfolio into high-growth accounts — 85% growth in Perfumes and 70% in Fashion — before scaling the overall portfolio by 33% in Q1 2026, extending a two-year upward trajectory.
+30%organic website traffic
Designed and executed a specialized inbound content strategy — from topic architecture to on-page optimization — that lifted organic website traffic by 30% at Safe Decision Co.
Five campaigns, start to finish — the goal that was set, the strategy that was run, and the number it landed on.
Espark needed its ad spend to behave like a revenue channel, not a marketing cost. The program paired tight audience segmentation with dynamic product ads across channels, then optimized creative and placement continuously against live sales data — clearing the 5x ROAS target and reaching $3 million in revenue two months ahead of a twelve-month horizon.
Selling villas is a long, high-consideration purchase, so the campaign was built to earn attention first and qualify hard second. Platform and ad-format choices were matched to each stage of that journey, with creative produced specifically for the project rather than adapted from generic inventory.
The result went past every target: more than a million visits, 12,000 captured leads, and a 10% lead-to-sale conversion rate that turned into 1,200 high-value sales.
Ixina asked for more leads at a lower cost — two goals that usually pull against each other. Rather than bid harder on the bottom of the funnel, the campaign was rebuilt as a full funnel across Google, Meta, and YouTube, with separate creative and measurement for awareness, consideration, and conversion.
Feeding the conversion stage with audiences that had already been warmed beat both targets at once: leads rose 45% against a 30% goal, while cost per lead fell 25% against a 20% goal.
Ramadan is the most expensive media window of the year, which makes it the hardest time to buy leads cheaply for a high-ticket product. The campaign ran the full funnel — awareness, consideration, conversion, then post-promotion retargeting — so that paid reach at the top was continuously converted further down instead of being paid for twice.
Scale and efficiency moved in the same direction: 95.8M impressions and 10.8M reach, with 45% more leads at a 25% lower cost per lead.
Most seasonal retail campaigns end when the promotion does, and so does the sales curve. This one was built with a fifth stage: a post-promotion phase that re-engaged the warm audiences the earlier stages had already paid to build.
Pairing full-funnel audience planning with Ramadan-native messaging and always-on optimization scaled purchases and lowered acquisition cost — purchases rose 122% in the post-promotion period at a 33% lower CPA, proving the funnel kept converting long after the promotion closed.
Media mix, funnel, and reporting built to turn ad spend into a revenue line — the approach behind Espark’s 5.7M SAR first year.
Targeted social campaigns and landing paths tuned for qualified leads, not just clicks — 10,000+ leads at a 10% conversion rate for Abyatona.
Strategic partnership management that turns declining accounts into growth categories — 25% retention and 85% category growth at Snap Inc.
Inbound content architecture built for organic compounding — a 30% lift in organic traffic at Safe Decision Co.
Have a campaign, an account, or a stalled number that needs a strategy? Send a note.